Digital Traffic & Analytics Expert

Join our Digital Transformation team and help shape the strategy for Luminus’ digital channels. 

As a Digital Traffic & Analytics Expert,
you optimize our digital ecosystem with data-driven insights and advanced tracking solutions.
With expertise in tagging, tracking, SEO and analytics, you’ll ensure our digital strategy is measurable and effective. You'll drive high-quality traffic, refine search strategies and continuously optimize performance to enhance online acquisitions and customer engagement. Ready to make an impact? Let’s connect!

Your Daily Job

• You set up and optimize tagging frameworks (Google Tag Manager) to ensure accurate tracking and GDPR compliance.
• You generate insights from Google Analytics, build dashboards and perform attribution analysis to improve performance.
• You enhance search rankings, analyze traffic quality and refine user journeys to boost conversions.
• You develop and execute strategies for organic and paid traffic, collaborating with marketing teams.
• You work closely with digital experts, provide training and share best practices on SEO and analytics.
• You define KPIs, monitor acquisition costs and provide data-driven recommendations.

Your Profile

• You have a Bachelor's or Master's in Digital Marketing, Data & Analytics.
• You bring 5+ years of experience in traffic analytics & SEO in a similar-sized company.
• You are certified in Google Analytics 4 and Google Tag Manager (Google Ads is a plus).
• You have expertise in SEO and analytics tools (GA4, GSC, SEMrush, Ahrefs).
• You are skilled in data visualization (Looker Studio, Power BI) and campaign tracking.
• You are familiar with HTML, CSS and headless CMS platforms (Sanity is a plus).
• You are fluent in English and French or Dutch.

Curious about your benefits and more? Visit our jobsite.